Paid social, at scale.

Upgraded Formulas is a science-backed supplement brand in the U.S. wellness and biohacking space, focused on personalized mineral therapy and cellular health. They partnered with Moon Flare Studio to support their performance marketing engine, bridging strategy, design, and execution.

My role spans landing page design and development alongside high-volume ad creative production for their paid social campaigns. The work is ongoing, a steady cadence of new landings, new creatives, and creative iteration based on what's performing.

Performance marketing in the wellness space is brutal. Brands need to ship dozens of creatives per month to feed Meta's algorithm, run A/B tests, and stay relevant in feeds saturated with competitors. The challenge isn't producing volume, it's producing volume without losing brand integrity.

• Maintain consistent brand voice across high-volume creative output
• Design landings that convert paid traffic, not just look pretty
• Move fast enough to keep up with campaign cycles and seasonal pushes
• Balance science-backed credibility with feed-stopping visual appeal

Instead of treating each ad and landing as a standalone project, I built creative systems, modular templates, reusable visual frameworks, and asset libraries that let us produce at speed without compromising quality.

For landings: a clear conversion architecture (hero → value props → social proof → CTA) adapted per campaign. For ad creatives: a visual playbook of formats, color treatments, and motion principles that flex across product launches and evergreen campaigns.

AI-assisted, manually polished. I lean on AI tools for ideation and base visuals, then bring the work back into Figma and Photoshop for layout, typography, color correction, and the small details that separate a creative that performs from one that doesn't.